Well, as I’m sure most of you have heard, Microsoft is changing it’s DRM policy for the Xbone. See the link below if you are not informed yet.
When I first heard about this, I was happy until the facts were more clear.
Now I’ll give props to Don Mattrick. Based on the statement from him that I’ve read, he has clearly discussed his response with Microsoft PR. Despite Don’s gaffes such as recommending the Xbox 360 for those without an internet connection, I feel that he honestly wants to provide a new and compelling experience for gamers. The only problem is that it needs to be done at the expense of consumer rights.
I feel more rational now that my knee jerk reaction phase is now over. It really disappoints me that no one at Microsoft was able to positively position this device.
Positive positioning is a term I hear a lot at my job. I figured that in 2013, being able to positively position features/drawbacks to a product was just the basics of good business acumen.
For those who don’t work in a corporate environment, positive positioning is exactly what it sounds like: Framing your argument/product/service in a way that accentuates the beneficial parts over the drawbacks. And Lo, there are benefits to an always online console or even one that needs to check in once a day.
I feel as though if the services that Microsoft is providing were positioned better, this would not have gotten as big as it has. However that wont stop the spin train from coming through, see the excerpt from the Kotaku article above:
“Microsoft clarifies that the planned day-one Xbox One update, which Whitten told me, will “complete some of the software that won’t be there,” is actually not a result of today’s DRM policy change. Rather, it was always planned and will simply be required for playing off-line, among other things. Not a patch, they say. But, yes, your new Xbox console would have to connect online once in order to do the things Microsoft described today. And then you can keep it offline and play games without re-connecting to the Internet forever.”
Whitten, as mentioned in the article and excerpt above, is Marc Whitten the V.P. of Xbox Live. If this really was an option they were planning all along, they would have said something about it when all the execs were spewing verbal diarrhea all over the place after their press conference.
At this point, I don’t know what to think. I can tell you that I, Jeffro, Will NOT be purchasing an Xboxone.
Why? For me as an individual, Integrity goes a long way. I have no faith in Microsoft or their Xbox division to stay the course and not welch on this DRM bologna after all the suckers have bought their “Day one” editions. Really? You want to preorder a console that clearly doesn’t even know what it’s doing on a lot of fronts, in exchange for an Xboxone controller with a cheap laser engraving that says “DAY ONE” on it? It takes more than that to sell me on something.
Not to sound like an apologist but what about the consumers that MS just alienated by taking away features like game sharing, portability of digital content, etc? Some people were ready to embrace their rights free future.
Direct them to Steam? Who really knows?
I have the feeling that they are expecting that if they make their DRM policies as inconvenient as possible, then people will come crawling back, then finally they will be able to act as a savior, reintroducing all the policies from before but with a positive spin.
The only problem is that they are, even then, doing it in a negative way.